Some Luck Marketing

Data-driven marketing & CRM for small businesses

20 years in CRM & eCommerce • Led programs at Amazon, Bed Bath & Beyond, Overstock, buybuyBABY, Ancestry, Stanley Black & Decker • Built a DTC brand from $0 to $1M+

We plan and run paid media, email, and lifecycle programs tailored to SMBs—combining analytics and AI automations to turn preparation and opportunity into predictable growth.

“Luck is what happens when preparation meets opportunity.”
Operating principle

Prefer email? andrew@andrewluxem.com

Smart Marketing That Grows Small Businesses

Some Luck Marketing plans and runs performance-driven campaigns for small businesses. We combine analytics, creative, and AI automations to reach the right customers, increase qualified leads, and grow lifetime value.

Small Business Growth Experts

From roofers to dental clinics, we build data-backed plans that prioritize quick wins, sustainable growth, and measurable ROI.

Facebook & Instagram Advertising

Dialed-in targeting, compelling creative, and ongoing optimization to turn ad spend into steady, high-quality leads.

Email & CRM Automation

Welcome, nurture, and reactivation flows that personalize at scale—boosting repeat purchases and retention.

Landing Pages & CRO

Fast pages designed to convert. We test headlines, offers, and forms to turn clicks into customers.

Analytics & Insights

We measure what matters. Clear dashboards highlight results, surface opportunities, and guide smarter decisions.

Strategy & Ongoing Optimization

Marketing isn’t set-and-forget. We test, refine, and scale what works—month after month.

Ready to Grow with Confidence?

Data-Driven Marketing for Small Businesses

Some Luck Marketing helps small businesses turn preparation into predictable growth. We build and manage performance marketing, email & CRM programs designed to maximize ROI and customer lifetime value.

Prefer email? andrew@andrewluxem.com