How to Build Landing Pages That Sell
How to Build Landing Pages That Sell
Your ads can be perfect.
Your targeting can be flawless.
But if your landing page doesn’t convert — your campaign fails.
A great landing page isn’t just about design.
It’s about clarity, psychology, and trust — all working together to move a visitor from interest to action.
Let’s walk through how to build landing pages that actually sell.
1. Start With One Goal
The #1 mistake most small businesses make?
Trying to do too much on one page.
A landing page should have one clear goal — get someone to:
- Book a consultation
- Sign up for your service
- Request a quote
- Make a purchase
Everything else should support that single action.
Pro Tip: If your landing page has more than one button or offer, you don’t have a landing page — you have a distraction.
2. Craft a Headline That Speaks to Pain or Desire
Your headline has one job:
To make your visitor say, “That’s exactly what I need.”
Focus on outcomes, not features.
Instead of:
“Professional Lawn Services in Austin”
Try:
“Never Mow Your Lawn Again — Affordable, Reliable Yard Care in Austin”
Make your value clear in seconds.
At Some Luck Marketing, we use the “3-Second Test.”
If someone can’t understand what you offer in three seconds, you’re losing leads.
3. Use Visuals That Show the Result
Images are powerful, but only if they tell a story.
Show the after, not the before.
If you sell:
- Cleaning services → show a spotless home
- Coaching → show happy, confident clients
- Landscaping → show the finished yard
Visitors buy results, not processes.
4. Build Instant Trust
No one buys from a stranger — especially online.
Add social proof and signals of credibility, such as:
- Customer testimonials or video reviews
- Logos of brands or clients you’ve worked with
- Certifications or media mentions
- Real photos of your team (skip stock images when possible)
Bonus: Embed a short testimonial video — it increases conversions by up to 80%.
5. Simplify Your Form
Every extra field on a form kills conversions.
Ask for only what’s essential.
For example:
- Name
- Phone (optional)
If you’re offering a free consultation or quote, mention what happens next (“We’ll call within 24 hours to confirm details”) — it builds confidence.
6. Make Your Call-to-Action (CTA) Unmissable
Your CTA is the turning point — make it bold, benefit-driven, and easy to click.
Use action language like:
- “Get My Free Quote”
- “Book My Spot”
- “Start My Trial”
Avoid vague ones like “Submit” or “Learn More.”
Your button should finish the sentence:
“I want to ______.”
7. Speed and Mobile Matter
Even the best landing page fails if it loads slowly or breaks on mobile.
- Aim for under 2 seconds load time
- Use responsive design (test it on your phone!)
- Compress images and minimize scripts
Google and users both reward fast, clean experiences.
8. Test, Measure, Repeat
The secret to landing pages that keep improving? A/B testing.
Experiment with:
- Different headlines
- Button colors or placement
- Testimonials
- Offers or pricing
You don’t need fancy software — even free tools like Google Optimize or HubSpot can handle simple tests.
Think of your landing page as a living experiment — not a finished product.
Final Thoughts
A landing page isn’t just a design project — it’s a sales engine.
To recap, great pages:
- Focus on one goal
- Speak directly to your customer’s needs
- Build trust fast
- Make it effortless to take action
When done right, your landing page becomes your best salesperson — working 24/7, without asking for a raise.
Ready to build yours?
👉 Work with Some Luck Marketing — we design landing pages that convert clicks into customers.
Written by Andrew Luxem, Founder of Some Luck Marketing and CRM strategist helping small businesses grow smarter.